Don’t be shy - your customers really want to know just how reliable your service is. So go ahead and brag about it with our Public Uptime Reports.

When enabled, you can place one of our funky uptime badges on your site showing uptime from the previous 24 hour, 7, or 30 day period. You can also link through to a detailed uptime report where visitors can examine your uptime history on a yearly, monthly, or daily basis.

Take a look at this example - and click to see the full report:

It’s a great way to show your customers that uptime is important to you - Could this transparency be your edge over the competition?

Rip-offs have never gone out of fashion - and it seems that web services are no exception. Possibly of interest to budding software engineers - examine this brief from one of our fans: Rent A Coder - Clone of Wormly

“I need a site to be programmed exactly similar or even better than wormly [dot] com. It is a website monitoring and uptime site. Please register for a free account and understand what it does exactly and then bid.

And I want it to be done in PHP and linux. And moreover it is going to be hosted on a shared hosting.“

We do of course wish them the best of luck - one can only be flattered by imitation, after all.

Most sysadmins share a slightly compulsive tendency to need proof that things are working properly. This is particularly evident if said sysadmin is setting up a corporate mail server - it has to work first time, no excuses.

One of the more painful parts of that process has been testing the newly configured SMTP server before delegating the domain’s MX to it. This involves speaking SMTP through your telnet client, or re-configuring your mail client to speak directly with the new server, then un-re-configuring it.

Neither is a difficult task, of course, but it’s a solid 30 seconds (minimum) that I’d rather not spend.

So I whipped up a handy little SMTP test tool, which does the SMTP-speak for you, and renders the whole conversation in your browser via an IFRAME.

Neat, handy, and of course free. Try it out.

Last week I had a chat with Mitch over at The Web Hosting Show, where we discussed - among other things - why I’m so obsessed with uptime. It was therapeutic, particularly knowing that his listeners number many in the hosting industry. Improved uptime and performance is what we’re pushing at Wormly, and I’m pleased to able to explore new avenues in doing so.

I don’t subscribe to many podcasts - I’m definitely in the casual listener category - but those that I follow are podcasts which focus on a very narrow, targeted niche. Mitch’s show definitely fits the bill, and his focus on the hosting industry offers listeners a lot of value. Nice work, Mitch!

Listening to our short interview, one thing that does strike me is just how varied the English language is. Despite my best efforts to slow down, my rapid-Australian-speak contrasted quite drastically with Mitch’s slow and measured twang. Keeps thing interesting!

I’ve been holding off on blogging for quite some time now - but as with most fundamental shifts there’s only so long that you can avoid becoming part of the change. There’s little doubt now that blogging has become the primary channel for communication between vendors and users in online business.

Since divesting Bikely to Future PLC, I’ve made some time available for both article and blog writing - and this is where I will start, hopefully giving back a little to the online community that has taught me a great deal.

Plus after reading this thoroughly polite mention of our monitoring service, I felt somewhat compelled to join the fray. Word of mouth recommendations are a cornerstone of growing small business, and I’ve got more than a few that I ought to share.

Expect to see plenty of technical analysis in this blog - I am, after all, a techie at heart. I also aim to share my discoveries in the variety of activities that go into creating, marketing and developing an online service.

That includes everything from search engine marketing, infrastructure design, and user interface architecture, right through to pricing models and customer support. Being a jack of all trades seems to be the most crucial aspect of running a small business.

One final note - I believe that the blog as a publishing medium demands a personal connection between author and reader - as such I will not be blogging from “behind a curtain” as it were. You know who I am, precisely where any conflicts of interest lie, and what I’m trying to achieve with this blog.

We’ve seen numerous blogs which are simply hopping on the “blogging is the new marketing” bandwagon by offering poorly disguised link bait to draw traffic and backlinks. This will not be one of them.

Oh and the name of this blog, Never Offline? Well you and I; it seems we’re always online - and Wormly is all about keeping websites online. Together we’re increasingly Never Offline, right? Hopefully it’s a good thing, but time will tell on that score.